Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage (F&B) brands in how they market their products over the next 12 months.

With two thirds of consumers now believing that we are reaching an environmental tipping point, consumers overwhelmingly see themselves as being directly responsible for the world around them, and for their own health. With environmental issues becoming more evident in daily life, their concerns about the impact on their health is also growing. Nearly 60% of consumers now believe that their health and well-being are strongly affected by environmental problems.

As one of the only industries that can connect the environment at a personal level to

the individual, by also talking about health, F&B brands have an opportunity to drive

change through the way they communicate with their consumers on these topics, to

meet this growing and pressing need.

Consumer concerns and prioritiesMarket DifferencesIndividual responsibility is rising